Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.
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For 30 years, the Torelli Bicycle brand has been synonymous with quality imported road bikes and frames--delivered with a personal touch. But "la bicicletta che vince" (the bike that wins) was falling behind in the race to stay up-to-speed with its customers and a fast-moving market.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.