Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.
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For 30 years, the Torelli Bicycle brand has been synonymous with quality imported road bikes and frames--delivered with a personal touch. But "la bicicletta che vince" (the bike that wins) was falling behind in the race to stay up-to-speed with its customers and a fast-moving market.
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