Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.
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For 30 years, the Torelli Bicycle brand has been synonymous with quality imported road bikes and frames--delivered with a personal touch. But "la bicicletta che vince" (the bike that wins) was falling behind in the race to stay up-to-speed with its customers and a fast-moving market.
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.