Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.
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Owner and President Todd Linscott (left) and Product Design Manager Christian Feldhake take a break in the day to "field test" some Torelli equipment on the bike path across the street from the firm's humble North Hollywood, Calif., headquarters. The Torelli bikes are hand-tuned to perfection, but the way the front office is equipped is preventing Team Torelli from achieving top performance.
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