Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.
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All of Torelli's imported Italian frames are built by hand, then individually hand-aligned by Torelli's inhouse frame designer. This same alignment and attention to detail will soon be possible with Torelli's internal business operations, as well, thanks to a state-of-the-art small business information system from SAP.
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