RSS feeds and social networking are also getting more popular.
Participation in three of the technologies highest on the Internet's buzz list -- blogging, reading RSS feeds, and engaging in social networking -- is climbing, a research firm said Wednesday, but two of the three haven't cracked the 1-in-10 barrier.
Ten percent of consumers read blogs once a week or more, said Forrester Research at the opening of its annual Consumer Forum. That's double the 5 percent who browsed blogs in 2004.
Real Simple Syndication (RSS) use tripled in the same period, from 2 percent in 2004 to 6 percent this year, while use of social network sites such as Friendster.com and MySpace.com increased from 4 percent last year to 6 percent in 2005.
"Technology has given consumers an option to tune businesses out, and tune each other in," said Forrester research director Chris Charron in a statement. "On the flip side, technology has given businesses an opportunity to gain greater customer insights at a lower cost."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.