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3/4/2011
06:06 PM
Kevin Casey
Kevin Casey
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10 Crowdsourcing Success Stories

We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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You may have noticed a vocabulary trend to this point: Words like social, innovation, idea, and community tend to crop up quite a bit in business applications of crowdsourcing. Napkin Labs has them all covered. Don't believe me? The title tag on their homepage is "social innovation." If it's in the source code, it must be true! Seriously, the startup's OpenLab platform enables companies to apply crowdsourcing and its various related principles -- community building, gaming fundamentals, project management, to name a few -- to Web-based customer outreach. In a sense, Napkin Labs is rephrasing "the customer is always right" adage -- its site says: "Your customers are a lot more than just your customers. They're smart, creative folks with great insights."

SEE MORE

TeleTech Offers Crowdsourcing, Simulations For Training

NYC Crowdsources City Improvement Ideas

NASA To Crowdsource Software Development

Microsoft Townhall Driving Congress Crowdsourcing Site

Gov 2.0: GSA Crowdsources Procurement With Wiki

Microsoft Unveils Crowdsourcing For Politicians

White House Launches Crowdsourcing Site For Manufacturing

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