You may have noticed a vocabulary trend to this point: Words like social, innovation, idea, and community tend to crop up quite a bit in business applications of crowdsourcing. Napkin Labs has them all covered. Don't believe me? The title tag on their homepage is "social innovation." If it's in the source code, it must be true! Seriously, the startup's OpenLab platform enables companies to apply crowdsourcing and its various related principles -- community building, gaming fundamentals, project management, to name a few -- to Web-based customer outreach. In a sense, Napkin Labs is rephrasing "the customer is always right" adage -- its site says: "Your customers are a lot more than just your customers. They're smart, creative folks with great insights."