We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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Talk about an online superstore: Amazon doesn't stop at books or cloud servers -- they're in the people business, too. Mechanical Turk offers what the company calls "an on-demand, scalable workforce." It's essentially a mix of crowdsourcing and marketplace. Workers sign on to perform "Human Intelligence Tasks," or HITs, and businesses -- or perhaps simply people with time and money to spare -- fund an account and outsource their to-do list. A recent visit to the Mechanical Turk site showed more than 114,000 HITs available. HIT requestors only pay -- and workers only get paid -- when they're satisfied with the results.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.