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3/4/2011
06:06 PM
Kevin Casey
Kevin Casey
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10 Crowdsourcing Success Stories

We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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While some crowdsourcing initiatives are long-term projects, others have specific timelines and goals. And, in the case of the Netflix Prize, a very specific financial reward: $1 million. Netflix put that bounty on its well-known recommendation engine -- in non-technical terms, that thing that suggests movies you might like -- and dared the developer universe to come up with something better. Netflix kicked off the competition in 2006 and said it would last until at least 2011, offering $50,000 "progress prizes" along the way. It didn't make it that far: In 2009, the company awarded the $1 million to an algorithm devised by team "BellKor's Pragmatic Chaos."

SEE MORE

TeleTech Offers Crowdsourcing, Simulations For Training

NYC Crowdsources City Improvement Ideas

NASA To Crowdsource Software Development

Microsoft Townhall Driving Congress Crowdsourcing Site

Gov 2.0: GSA Crowdsources Procurement With Wiki

Microsoft Unveils Crowdsourcing For Politicians

White House Launches Crowdsourcing Site For Manufacturing

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