We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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To the company's credit, Moderator isn't the first listing in a Google search of "crowdsourcing" -- it doesn't even appear on page one. But Google Moderator is decidedly crowdsource-y -- its slogan is "Helping the world find the best input from an audience of any size." The platform enables users to make suggestions and others to vote on them. Moderator can be embedded on Google Sites pages, and the API is exposed for other uses. There's also a Moderator for Android. But the most interesting integration might be Moderator on YouTube, which applies the same crowd-based wisdom to video submissions. No matter the medium -- text, video, smartphone -- Moderator provides a free, ready-made crowdsourcing platform.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.