We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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Armchair inventors and future patent holders of the world, unite! Proctor & Gamble, with its storied history in the broad consumer products industry, launched its "Connect + Develop" portal to develop new products and services outside of the company. Rather than call it crowdsourcing, P&G goes with "open innovation." On the Connect + Develop Web site, chief technology officer Bruce Brown defines open innovation as "the practice of accessing externally developed intellectual property in your own business and allowing your internally developed assets and know-how to be used by others." The company says it has entered more than 1,000 active agreements with partners as a result of the site. Paranoid inventors, take heart: Unlike some open communities in the crowdsourcing vein, you submit your ideas privately through Connect + Develop's secure site.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.