10 Crowdsourcing Success Stories - InformationWeek
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Mobile // Mobile Applications
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3/4/2011
06:06 PM
Kevin Casey
Kevin Casey
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10 Crowdsourcing Success Stories

We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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Got bugs? The crowdsourcing craze has extended beyond businesses using the concept to become a business unto itself. Witness uTest, which, like Amazon's Mechanical Turk, offers a ready-and-able labor pool, only in this case with a very specific skill set: Software testing. The company offers on-demand QA for applications in the Web, mobile, gaming, and desktop realms. It lists among its clients Google, Microsoft, Intuit, and even the British Broadcasting Corporation (BBC). In a sense, uTest is a hybrid of crowdsourcing and temporary staffing. The company claims a turnkey team of 30,000 testers across 165 countries, with expertise across functional, usability, Agile, and load testing scenarios. Pricing is quote based depending on specific needs.

SEE MORE

TeleTech Offers Crowdsourcing, Simulations For Training

NYC Crowdsources City Improvement Ideas

NASA To Crowdsource Software Development

Microsoft Townhall Driving Congress Crowdsourcing Site

Gov 2.0: GSA Crowdsources Procurement With Wiki

Microsoft Unveils Crowdsourcing For Politicians

White House Launches Crowdsourcing Site For Manufacturing

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