We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on
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Got bugs? The crowdsourcing craze has extended beyond businesses using the concept to become a business unto itself. Witness uTest, which, like Amazon's Mechanical Turk, offers a ready-and-able labor pool, only in this case with a very specific skill set: Software testing. The company offers on-demand QA for applications in the Web, mobile, gaming, and desktop realms. It lists among its clients Google, Microsoft, Intuit, and even the British Broadcasting Corporation (BBC). In a sense, uTest is a hybrid of crowdsourcing and temporary staffing. The company claims a turnkey team of 30,000 testers across 165 countries, with expertise across functional, usability, Agile, and load testing scenarios. Pricing is quote based depending on specific needs.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.