From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Consider this part two of a listening-based strategy: Twitter can provide valuable information on what your competitors are doing, and what others are saying about them. Don't be bashful about following your
competitors--both organizational handles and individuals. The list function can come in handy, particularly if the competition varies by product or service line. (It's also useful to keep tabs on indirect competitors.) Keep in mind that lists can be kept private: Though many Twitter users share their lists publicly, competitive intelligence gathering might qualify as a good one to keep to yourself. Give some thought to what other companies are doing well--inspiration can come from competitive sources, too. And rather than relish their (public) mistakes, learn from them. (OK, you can relish a little bit.)
Server Market SplitsvilleJust because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
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