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10/12/2011
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Kevin Casey
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10 Smart Enterprise Uses For Twitter

From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Consider this part two of a listening-based strategy: Twitter can provide valuable information on what your competitors are doing, and what others are saying about them. Don't be bashful about following your competitors--both organizational handles and individuals. The list function can come in handy, particularly if the competition varies by product or service line. (It's also useful to keep tabs on indirect competitors.) Keep in mind that lists can be kept private: Though many Twitter users share their lists publicly, competitive intelligence gathering might qualify as a good one to keep to yourself. Give some thought to what other companies are doing well--inspiration can come from competitive sources, too. And rather than relish their (public) mistakes, learn from them. (OK, you can relish a little bit.)

RECOMMENDED READING:

Social Networking: Set Internal Collaboration Goals Early

What's Slowing Down Social Collaboration Inside SMBs?

Social Sounds Sweet To A Symphony's CIO

Roomba Robots Listen To Social Media

10 Social Networking Don'ts

The Social Business And The Social Brand

10 Cool Social Media Monitoring Tools

Twitter: The Business Case For And Against

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Bprince
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Bprince,
User Rank: Apprentice
10/14/2011 | 2:55:05 AM
re: 10 Smart Enterprise Uses For Twitter
Good recommendations here. The only thing I would say is I'm not sure how much Twitter could be used to communicate internally. I don't see that being a big communication mechanism for getting messages to employees.
Brian Prince, InformationWeek contributor
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