Infrastructure // PC & Servers
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10/12/2011
11:57 AM
Kevin Casey
Kevin Casey
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10 Smart Enterprise Uses For Twitter

From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Twitter's not likely to replace your call center or email response team, but it could be part of a more effective overall approach to service--and potentially cut down on call and email volume in the process. Done right, it at least gives an otherwise faceless enterprise a chance to show its customers--rather than just tell them—that it cares about keeping them. Take Comcast: the cable giant operates in a business where customer service is a legitimate differentiator--The Discovery Channel is still The Discovery Channel with another provider. Comcast has put an actual face on its Twitter service efforts: Bill Gerth, also known as Comcast Bill. Under the latter moniker, he's something of a minor Internet celebrity, regularly responding via tweet to customer issues.

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The Social Business And The Social Brand

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Twitter: The Business Case For And Against

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Bprince
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Bprince,
User Rank: Apprentice
10/14/2011 | 2:55:05 AM
re: 10 Smart Enterprise Uses For Twitter
Good recommendations here. The only thing I would say is I'm not sure how much Twitter could be used to communicate internally. I don't see that being a big communication mechanism for getting messages to employees.
Brian Prince, InformationWeek contributor
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
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