From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Twitter's not likely to replace your call center or email response team, but it could be part of a more effective overall approach to service--and potentially cut down on call and email volume in the process. Done right, it at least gives an otherwise faceless enterprise a chance to show its customers--rather than just tell them—that it cares about keeping them. Take Comcast: the cable giant operates in a business where customer service is a legitimate differentiator--The Discovery Channel is still The Discovery Channel with another provider. Comcast has put an actual face on its Twitter service efforts: Bill Gerth, also known as Comcast Bill. Under the latter moniker, he's something of a minor Internet celebrity, regularly responding via tweet to customer issues.
Server Market SplitsvilleJust because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.