From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Twitter is increasingly a part of enterprise HR departments and how they attract and hire qualified job candidates. Huge concerns such as Merck, GE, Verizon, and others advertise openings and other hired-related news via Twitter. One upside: Those Pew findings that indicate the typical Twitter user has a high level of education. Another: Though by no means a be-all, end-all detail, engaging with the labor market via Twitter could increase the likelihood of finding forward-thinking, technology-driven candidates. This could be particularly important for certain job functions such as management, marketing, and sales. Lastly, while Twitter might not completely replace other recruiting channels, it's a low-cost venue: Unlike with paid listings, the only expense is employee time.
Server Market SplitsvilleJust because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.