From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
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Large enterprises need fast channels for communicating with their people, particular in emergency situations. Twitter's micro-format is about as fast as it gets. A mini-case study: Proctor & Gamble is a huge company, with 127,000 employees worldwide. The P&G media team recently used Twitter as a means of reaching out to staff in Norway after the recent shooting tragedy there, urging them to check in with its employee emergency assistance program. Twitter's brevity and accessibility offer a way to get messages to large numbers of employees fast, particularly in situations when other communications channels might be down or otherwise unrealistic.
Server Market SplitsvilleJust because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
This inaugural episode of Business Matters explores the subject of leadership with former Air Force Brigadier General John Michel, the Chief Strategy & Innovation Officer and President of MV International.