Infrastructure // Networking
News
10/12/2011
11:57 AM
Kevin Casey
Kevin Casey
Slideshows
Connect Directly
RSS
E-Mail
50%
50%
Repost This

10 Smart Enterprise Uses For Twitter

From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips.
Previous
7 of 10
Next


Large enterprises need fast channels for communicating with their people, particular in emergency situations. Twitter's micro-format is about as fast as it gets. A mini-case study: Proctor & Gamble is a huge company, with 127,000 employees worldwide. The P&G media team recently used Twitter as a means of reaching out to staff in Norway after the recent shooting tragedy there, urging them to check in with its employee emergency assistance program. Twitter's brevity and accessibility offer a way to get messages to large numbers of employees fast, particularly in situations when other communications channels might be down or otherwise unrealistic.

RECOMMENDED READING:

Social Networking: Set Internal Collaboration Goals Early

What's Slowing Down Social Collaboration Inside SMBs?

Social Sounds Sweet To A Symphony's CIO

Roomba Robots Listen To Social Media

10 Social Networking Don'ts

The Social Business And The Social Brand

10 Cool Social Media Monitoring Tools

Twitter: The Business Case For And Against

Previous
7 of 10
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Bprince
50%
50%
Bprince,
User Rank: Apprentice
10/14/2011 | 2:55:05 AM
re: 10 Smart Enterprise Uses For Twitter
Good recommendations here. The only thing I would say is I'm not sure how much Twitter could be used to communicate internally. I don't see that being a big communication mechanism for getting messages to employees.
Brian Prince, InformationWeek contributor
2014 Private Cloud Survey
2014 Private Cloud Survey
Respondents are on a roll: 53% brought their private clouds from concept to production in less than one year, and 60% ­extend their clouds across multiple datacenters. But expertise is scarce, with 51% saying acquiring skilled employees is a roadblock.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.