These are enterprise social networking stories, with the exception of GE's Access GE customer community and Macquarie Group's social media participation program for financial advisers. GE is pursuing the broader vision of social business that spans both internal and external collaboration, working with Salesforce.com to enhance its Chatter tool to be able to address customer communities as well as internal collaboration.
These are really my picks, as the social business chair for E2, since I didn't enlist anyone to help with the judging this time. However, I had some serious debates with myself over the ranking and consider State Street and Unisys essentially tied, each with a great story to tell. The decision came down to a prejudice: I always think technology companies like Unisys ought to make effective use of technology, more so than the rest of us, and so I gave the edge to State Street as a company not in the technology business, but seeking to use it effectively.
We published a call for nominations in February and extended the deadline for nominations into May in search of more and better entries. I also invited entries from some of the organizations, such as Mercer, which I connected with through research for my Social Collaboration for Dummies book, which will be coming out later this year.
By the way, this wasn't supposed to be a contest for vendors, but NewsGator deserves some sort of prize for motivating and mobilizing the members of its community to submit nominations. State Street, Unisys, Mercer and the Children's Hospital of Philadelphia all use the combination of Microsoft SharePoint and NewsGator Social Sites to power social collaboration networks for their employees. They also had good stories to tell about translating social business theory into practice.
Besides, the ability to coordinate action as a community is part of what makes a social business, so I couldn't hold that against them. If you want to be recognized, it helps to speak up. Social business leaders can't be shy.
Read on for more about organizations and their leaders who have something to boast about.