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10 Social Business Leaders For 2013

State Street, Unisys, GE Capital, KPMG and Leaseplan lead list of companies recognized as E2 Social Business Leaders.


Unisys was also ranked among our Social Business Leaders Of 2012 and featured last year in a related story, "Unisys Lets Employees Drive Face Of Social Business."

Unisys is taking full advantage of the social capabilities of its platform, but within a wider context. "We want to make sure we don't take such a myopic view of social that we don't see how it touches knowledge management and collaboration," said Gloria Burke, director of knowledge and collaboration strategy and governance.

In other words, even as social networking exposes what otherwise might be tacit knowledge (not written down anywhere), part of the goal should be to capture that knowledge in an organized way. Meanwhile, social connections are most valuable when they lead to more intensive collaboration on projects and innovation.

Enterprise social networking adds a dimension beyond what previous knowledge management and collaboration initiatives were able to accomplish at Unisys by providing access to people, not just documents. Previously, "one of the things we struggled with was we weren't able to find subject matter experts easily, and our sales people can't be experts on everything we sell," Burke said. Now, employees are encouraged to tag their profiles with areas of expertise so they will get an automatic notification when someone posts a query about that topic.

Unisys actually has two social collaboration platforms in play: Chatter for the sales teams, in addition to the NewsGator / SharePoint combination as a company-wide platform. One of the goals for this year is to achieve integration between the two platforms' social streams, so employees on each get the notifications they need to see.

Gloria Burke of Unisys

As I mentioned in an earlier E2 preview, Unisys is also pushing for truly global social collaboration, investing in making translation technology available to allow its professionals around the world to express themselves in their own language and consume content in their own language. Spanish and Portuguese are the priorities.

"It's really an all-in proposition -- you can't be just a little social," Burke said. "[Otherwise,] all you're really doing is exchanging content silos for social silos." Each nation's organization will still have its own view of the collaboration system, along with nation-specific news feeds, but the content needs to be managed through a common system, or "you lose that transparency social was supposed to bring to the enterprise," Burke explained.

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User Rank: Apprentice
10/6/2015 | 1:18:16 AM
re: 10 Social Business Leaders For 2013
Interesting information.  Many ompanies innovate e their operation and information and communication approach by integrating many business functions on web, and developing new service on web.  It a very big trend.
David F. Carr
David F. Carr,
User Rank: Author
6/3/2013 | 9:21:05 PM
re: 10 Social Business Leaders For 2013
Thanks for your note.

I know there are even more of these stories out there. I'm happy with these top picks, but my goal for next year is to get more firms to nominate themselves. I'd also like to see a greater mix of types of social business stories, not just enterprise social networking, and particularly examples of organizations that have an integrated strategy for using multiple types of social technology, internally and externally.
User Rank: Apprentice
6/3/2013 | 8:57:34 PM
re: 10 Social Business Leaders For 2013
Great list! It's inspiring to know how companies are using the enterprise social tools available to them to improve communication, engagement, and collaboration.
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