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9/30/2010
04:05 PM
Alison Diana
Alison Diana
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15 Green Tech Innovations

Cost-savings and energy efficiencies go hand-in-hand. The poor economy and a collective awareness of the finite resources available to the world are encouraging businesses to invest in green technologies. In fact, 60% of companies now have green criteria for their technology purchases, a Forrester Research study found. Cutting costs is the primary motivator, while real or anticipated regulatory issues and pressure from buyers also ranked high, the report said. Only 30% were driven by their desir
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Manufacturers are getting creative about reusing materials. Motorola, for example, sells the MOTO W233 Renew, a mobile phone made using plastics comprised of recycled water bottles. It is the first certified Carbonfree cell phone on the market as Motorola offsets the amount of energy required to manufacture, distribute and operate the phone through its alliance with Carbonfund.org. The W233 Renew does not include asbestos or asbestos compounds; Class I and Class II ozone-depleting chemicals such as Chlorofluorocarbons and halons; halogenated dioxins and furans; PCBs and PCTs, or deca BDE, according to Motorola. Customers can print a postage-paid label at www.motorola.com/recycle to return older products to Motorola, and the company donates a portion of the proceeds generated by recycled phones to schools participating in its Race to Recycle program.

SEE ALSO:

7 Ways For Your Businesses To Go Green

How To Take Your Business Green

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