02:58 PM
Connect Directly

39% Of Small-Business Owners Plan To Expand Through Use of Technology

Only 11% of execs surveyed say they'll fuel company growth by hiring people.

Owners of smaller companies are less worried about the economy than they were a year ago, a new survey finds. Right now, about 31% of business owners say the economy is their biggest concern, according to a study commissioned by small-business software maker Intuit Inc. That's down from 36% last year.

Intuit hired independent market-research firm Decipher to gauge the optimism of that sector of the economy and to find out how companies will fuel their growth.

A bit more than one-third of business owners surveyed say they are, indeed, fixing to expand their company. And more say they'll do it through productivity-boosting business technology than by hiring more people.

Fully 39% say they'll grow by buying new software and hardware, 27% are depending on marketing initiatives, and only 11% will expand their payroll.

The base of respondents comprised 755 owners of companies with fewer than 250 workers that had been open at least two years.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.