The Santa Cruz Operation now supplies the source code used by 90% of
all Unix vendors. Is this smallish software company up for such a big role?
By
John Foley
Issue date: March 25, 1996
Signs posted along the cliffs outside of Santa Cruz, Calif., where dozens
of surfers have drowned, warn: "Remember: Conditions are hazardous
and subject to change. Be cautious." That's not bad advice for Alok
Mohan, CEO of the Santa Cruz Operation and a surfer in his spare time. Though
SCO is relatively small
, with revenue of just $200 million, the company
has assumed the monumental role of providing source code to most of the
Unix industry.
Mohan, 47, steered SCO through last fall's bold acquisition of Novell's
Unix business, including the UnixWare operating system and the AT&T-developed
Unix System V source code. The deal was inked in December. Now SCO-which
already owns the low-cost OpenServer operating system, the Unix market leader
by units shipped-is the sole licenser of the underlying code used by 90%
of all Unix suppliers.
The Unix acquisition has propelled 17-year-old SCO to an enviable but pressure-filled
position. "This is a new business for us," says Mohan. "In
the past, we were a tactical provider of packaged products. Now we're going
to be heavily involved in [enterprise] solutions, which makes it much more
strategic."
Confidence Vote
Can SCO pull it off? Customers think so. "My guess is that SCO will
do a very good job," says
Harry Levy, CIO of the Men's Warehouse, a
retail chain in Houston that bought a UnixWare license from Novell two years
ago.
Evidence of SCO's growing prominence was displayed at the UniForum trade
show in San Francisco last month. There, Mohan's new role was underscored
by an invitation to be a keynote speaker along with three of the computer
industry's most powerful figures: Lewis Platt, Louis Gerstner, and Scott
McNealy, the CEOs of Hewlett-Packard, IBM, and Sun Microsystems, respectively.
SCO also keeps heady company with a client list that reads like a Who's
Who of Unix suppliers: Digital Equipment, Fujitsu, HP, IBM, ICL, NCR, Stratus,
Tandem, and Unisys. SCO licenses Unix products to "several hundred"
companies, says Doug Michels, the company's executive VP and chief technical
officer. The only big name missing is Sun, which bought the rights to use
Unix System 5 Release 4 (SVR4) in a one-time deal with Novell signed in
March 1994.
Ironically, two of SCO's largest sha
reholders, Novell and Microsoft, also
give the Unix industry its roughest competition. Novell snatched a 16.5%
stake in SCO as part of the UnixWare transaction in December. Microsoft
paid for its SCO shares-11.3% of the companytoday, and once as high as 19%-back
in 1989. Since 1983, SCO has licensed Xenix, a Unix variant no longer marketed,
from Microsoft.
While Unix vendors are willing to live with Novell's presence in SCO's boardroom,
Microsoft's is another matter. Jean-Francois Heitz, Microsoft's assistant
controller and an SCO board member, is asked to leave the room at SCO board
meetings whenever competitive issues are to be discussed. "It's not
the best of situations," Mohan admits.
SCO also works closely with computer manufacturers. Since closing the deal
with Novell in December, SCO executives have met with vendors worldwide
to try to earn their trust and continued business. One of the companies
that has formed an alliance with what Mohan calls the "new SCO"
is c
omputer-maker NCR Corp.-it licenses SVR4 from SCO and resells both UnixWare
and OpenServer. "It's in my benefit for SCO to be successful, and I
think most of the other [Unix] companies feel the same way," says Bill
Eisenman, senior VP of NCR's computer systems in Dayton, Ohio. "The
industry will get a better baseline of technologies if we can make this
work."
Little SCO faces a tough task. In the most recent quarter, the company earned
$2.6 million on flat revenue of nearly $48 million. After factoring in a
$38 million charge for the purchase of Novell's Unix business, SCO reported
a quarterly loss of nearly $33 million. In fiscal '95, SCO took a $14 million
charge for buying Visionware Ltd. and reported a loss for the year of $6.1
million.
But Mohan quickly points out that, excluding those troublesome one-time
charges, SCO has turned a profit in every quarter since going public in
1993. He also believes revenue will grow, with increases projected in four
product areas:
new Unix licensing agreements, Internet products, "layered"
technologies such as management and backup software, and Windows integration
products. "If we can pull this off," Mohan says, "it will
impact the industry and impact our financial performance."
On the technology front, SCO faces the task of managing two Unix operating
systems-UnixWare and Open-Server-while simultaneously merging them into
a new operating system, code-named Gemini, that's due next year.
Meanwhile, SCO announced version 2.1 of UnixWare in February, and it's pushing
Unix system manufacturers to adopt the release as their platform of choice.
The reasons are mostly monetary: Under terms of SCO's deal with Novell,
fees from earlier Unix versions continue flowing to Novell, but SCO gets
all UnixWare licensing fees. "It's pretty straightforward," says
Michels. "We try really hard to convert [Unix vendors] to the newer
releases."
SCO has hitched its future to a long
-term agreement with Hewlett-Packard
to develop a 64-bit Unix operating system targeted at Intel's next-generation
Merced microprocessor. SCO's role: sell a baseline version of the operating
system into the low-cost, high-volume reseller channel. HP will strive to
create a "value added" implementation for its own customers and
industry partners.
At UniForum, SCO and HP reported on the status of their six-month-old alliance.
They've created an architectural team, staffed largely with Unix developers
hired from Novell. They've also drawn up a conceptual framework called the
Three Dimensional Architecture (3DA). All this work should result in a new
operating system, due in 1997, that combines elements of OpenServer, UnixWare,
HP's HP-UX, and Unix technologies from other companies. "Pro- gress
is happening faster than we ever expected," says Richard Sevcik, VP
and general manager of HP's systems technology. "We're actually talking
about expanding our relationship with SCO."
But SCO's relationship with HP has raised questions ever since it was announced
on Sept. 21-the same day SCO revealed plans to buy Novell's Unix business.
Observers wonder if SCO can hold its own with HP, a company that, with sales
of $32 billion, is 160 times its size. Bill Crawford, a senior technical
staff member of Rockwell International's North American aircraft division
in Seal Beach, Calif., and a long-time user of SCO Unix, fears SCO may find
it difficult to arbitrate between competing Unix camps. "[SCO is] wrestling
with the big guys now," he says.
McNealy of Sun believes the HP-SCO alliance "is going to backfire."
He argues that cooperating with HP is not in the interests of other Unix
suppliers. "HP is a feared competitor in the PC business," says
McNealy. "They also have an inside track with Intel."
But that may be precisely why HP needs SCO. The thinking behind the alliance
is that HP's Unix competitors can license 3DA technolog
y directly from SCO.
"We don't want to partner with HP," says NCR's Eisenman. "SCO
has to be the key player in this proposal going forward."
Keys To Success
SCO's relationship-building skills could mean the difference between long-term
success and failure. By the end of this month, SCO is expected to announce
licensing agreements and technology partnerships. "The strategy is
working," Mohan insists.
Yet most of the hard work still lies ahead. "The relationship with
HP is still uncertain, especially from a business-model perspective,"
says Scott Winkler, an analyst with Gartner Group Inc., an IT advisory firm
in Stamford, Conn. "How is SCO going to make money in the arrangement?"
Mohan admits that SCO and HP are still working through the details. "It's
very complicated," he says.
Other dangers loom, too. Value-added resellers of UnixWare recoiled at the
pricing structure SCO unveiled in February with UnixWare 2.1.
The problem:
The cost of a UnixWare license skyrocketed for some installations. "I'm
looking at a $4,000 license compared with a $1,700 license before,"
says Dan Busarow, owner of DPC Systems, a value-added reseller in Dana Point,
Calif. He's considering UnixWare alternatives such as Sun's Solaris or Caldera's
Linux operating systems-and he believes he isn't alone. "Other things
are looking attractive," Busarow says.
With challenges like that, the surf's definitely up for CEO Mohan. The next
few months could blow in the wildest ride in SCO's history.