ant to make more money? You might want to help put together your company's Web site
. Some top executives involved in their companies' online operations earn six-figure salaries, according to survey results issued last week by Buck Consultants Inc., a human resources consulting firm in New York.
The highest-compensated Web job titles at 104 companies polled by Buck include VP of online (average annual base of $109,000), online licensing manager ($99,200), director of online sales and marketing ($94,700), and director of online business development ($93,900).
On average, companies surveyed assign 14 employees to Web-related positions, whether full-time or combined with non-Web tasks.
Boom Times
Web technology "has created one of the hottest job markets of the '90s," the Buck report says. "Qualified professionals from a wide variety of backgrounds have enormous potential for high earnings in a relatively short time."
Lending credence to the Buck report's findings was last week's appointment of Joan Julian as VP of online services at Encyclopedia Britannica in Chicag
o. Julian says she will be compensated in "the six-figure range" to oversee expansion of the Britannica Links online service, among other duties.
This is the second year Buck has surveyed companies on compensation for Web-related jobs. The purpose, the company says, is to provide employers with a yardstick for setting base salaries for new-media positions.
This year's survey covered U.S. companies in 11 industries. Most of the companies surveyed were in leisure/business services/consulting (21%), insurance (13%), and utilities/communication (13%). Participating companies included America Online, Banc One, Bell Atlantic, Gannett, Johnson & Johnson, MCI, NBC, NEC America, Playboy, Prudential, Southwest Airlines, and Volkswagen.
Geography may be a factor that influences Web-related pay. Nearly 37% of the companies surveyed are located in the Northeast, while 29% are in the Midwest, and 16% are in the Pacific region.
Whether Web-site execs continue to receive top pay may depend on developments hig
hlighted in another portion of the Buck survey: While 78% of Web sites have been created to provide information and marketing services, the survey found that just 13% are intended to generate revenue.
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ant to make more money? You might want to help put together your company's Web site
. Some top executives involved in their companies' online operations earn six-figure salaries, according to survey results issued last week by Buck Consultants Inc., a human resources consulting firm in New York.
