InformationWeek
Defining The Business Value Of Technology
November 17, 1997
Web AppFor Banking
BroadVision product helps `personalize'online transactions
BroadVision says the U.S. banking market is ripe for an application that handles "relationship banking" and cross-selling of different financial products, as well as transactions. Despite the highly publicized Web sites of big banks such as Wells Fargo and First Union, fewer than 1% of U.S. banks offer banking transactions on the Web. "Except for a few early adopters, the U.S. is a laggard in Internet banking," says Samir Mehta, senior product marketing manager at BroadVision, in Los Altos, Calif.
The beta testers of One-to-One Financial are all outside the United States. They include Development Bank of Singapore and three of Spain's largest banks: Banco Santander, Argentaria, and BankInter. More than half of BroadVision's revenue for its core One-to-One server software and One-to-One Commerce appli
cation comes from outside the U.S.
One-to-One Financial includes Corba servers that link legacy customer databases to the Web with standard protocols such as SQL and LU 6.2. The application contains a library of C++ objects for customer transaction histories, funds transfers, and account balances-and a personalized stock ticker written in Java. It runs on Sun Microsystems' Solaris operating system and is bundled with One-to-One server. Pricing ranges from $150,000 to $200,000.
roadVision Inc. this week will roll out One-to-One Financial, its first personalized Web-commerce application focusing on a specific industry.
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