An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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IBM is also integrating Bunchball's Nitro into IBM Connections. Through the gamification features available with Nitro, new IBM Connections users are encouraged to familiarize themselves with the platform by completing a few straightforward tasks, or missions. More than 20 missions later, this user has "leveled up" and become a much more engaged and knowledgeable IBM Connections community member.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.