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7 Examples: Put Gamification To Work

An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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Xerox is using game mechanics in a variety of ways, including management training. For example, within the Stepping Up application, the user must apply learned skills in on-the-job activities called Quests. Quests often can be conducted with other gamers, driving social interaction. Through integration with Yammer, users' progress is noted on the Yammer site, adding another level of social interaction.

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Omegacron
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Omegacron,
User Rank: Apprentice
1/30/2013 | 9:04:43 PM
re: 7 Examples: Put Gamification To Work
Thank you for the article - we're presently attempting to incorporate gamification into our strategy as well.

Personally, I'm just waiting for the day when our team meetings take place in Azeroth - now THAT's gamification lol.
James Gray
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James Gray,
User Rank: Apprentice
7/13/2012 | 11:30:15 AM
re: 7 Examples: Put Gamification To Work
Does anyone know of a software platform for designing something like one of these systems. I'm a school teacher that want's to set up a way of using gameification to track challenges and progress.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
6/17/2012 | 10:52:32 PM
re: 7 Examples: Put Gamification To Work
Thank you for your comment. I agree that adding game mechanics for the sake of adding game mechanics could hurt more than it helps.

Deb Donston-Miller
Contributing Editor, The BrainYard
Mr. Ketter
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Mr. Ketter,
User Rank: Apprentice
6/13/2012 | 5:31:01 PM
re: 7 Examples: Put Gamification To Work
It just show us that sometimes you have to wait patiently for the others to catch up. We incorporated game mechanics 2 years ago in Techshare which is now {s}hareCLOUD. The downside comes from vendors who try to incorporate too many gimmicky gaming ideas instead of just moving social intranets into the future. We decided to add badges, "nods", and forum points. This ,we feel, allows us to incent employees without distracting from core business. We like to think of it as a way to get work done without employees feeling as if they are working.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
5/9/2012 | 10:35:59 PM
re: 7 Examples: Put Gamification To Work
Thank you for your comment! It's really interesting to see how many ways game mechanics are making their way into social and other business applications.

Deb Donston-Miller
Contributing Editor, The BrainYard
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