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5/4/2012
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7 Examples: Put Gamification To Work

An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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Within apps that have integrated with SessionM's platform, users can unlock achievements tied to activities and engagement milestones. These include visiting regularly, exploring content, and generally being social. Users also can also unlock achievements by choosing to engage with immersive video and rich media ads. Users collect points for achievements, and the points can be redeemed in a mobile storefront for real-world rewards such as gift cards and exclusive deals, or they can be donated to charity.

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Omegacron
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Omegacron,
User Rank: Apprentice
1/30/2013 | 9:04:43 PM
re: 7 Examples: Put Gamification To Work
Thank you for the article - we're presently attempting to incorporate gamification into our strategy as well.

Personally, I'm just waiting for the day when our team meetings take place in Azeroth - now THAT's gamification lol.
James Gray
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James Gray,
User Rank: Apprentice
7/13/2012 | 11:30:15 AM
re: 7 Examples: Put Gamification To Work
Does anyone know of a software platform for designing something like one of these systems. I'm a school teacher that want's to set up a way of using gameification to track challenges and progress.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
6/17/2012 | 10:52:32 PM
re: 7 Examples: Put Gamification To Work
Thank you for your comment. I agree that adding game mechanics for the sake of adding game mechanics could hurt more than it helps.

Deb Donston-Miller
Contributing Editor, The BrainYard
Mr. Ketter
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Mr. Ketter,
User Rank: Apprentice
6/13/2012 | 5:31:01 PM
re: 7 Examples: Put Gamification To Work
It just show us that sometimes you have to wait patiently for the others to catch up. We incorporated game mechanics 2 years ago in Techshare which is now {s}hareCLOUD. The downside comes from vendors who try to incorporate too many gimmicky gaming ideas instead of just moving social intranets into the future. We decided to add badges, "nods", and forum points. This ,we feel, allows us to incent employees without distracting from core business. We like to think of it as a way to get work done without employees feeling as if they are working.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
5/9/2012 | 10:35:59 PM
re: 7 Examples: Put Gamification To Work
Thank you for your comment! It's really interesting to see how many ways game mechanics are making their way into social and other business applications.

Deb Donston-Miller
Contributing Editor, The BrainYard
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