An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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Within apps that have integrated with SessionM's platform, users can unlock achievements tied to activities and engagement milestones. These include visiting regularly, exploring content, and generally being social. Users also can also unlock achievements by choosing to engage with immersive video and rich media ads. Users collect points for achievements, and the points can be redeemed in a mobile storefront for real-world rewards such as gift cards and exclusive deals, or they can be donated to charity.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.