An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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ePrize's Social Loyalty Platform on Facebook enables brands to reward users for things they're already doing, creating ongoing engagement and longer-term loyalty. The example shown is for Scotts Lawn Care.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.