An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new customers, incent employees, build loyalty, and more.
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Gigya provides websites with end-to-end social infrastructure. On the front end, Gigya's Social Plugins and Social Gamification products create a "Facebook-like" social experience to drive engagement. On the back end, Gigya's Social Identity Management Platform allows businesses to access and manage social identity data. Pepsi Soundoff is a community site for viewers of Pepsi-sponsored TV shows that provides users with a co-viewing experience while shows are airing on TV. By leveraging Gigya's Social Gamification Platform, users can accrue points and "caps" (badges) as they earn rankings such as Rookie and Veteran.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.