InformationWeek: The Business Value of Technology

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September 13, 1999

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E-Commerce Counts On Servers

continued....page 3 of 4

Related links:
  • IBM Offers New Version of AS/400 Commerce Server
  • And from our sister publications:
  • InternetWeek Red Hat Adds E-Commerce To Server

  • Computer Reseller News E-Commerce: Top Microsoft Priority
  • Packaged Application Vendors
    Packaged applications cost more up front but are easier to implement. Many products have advanced features, though they sometimes require custom integration with back-office applications, and adding new features can be cumbersome. Here's a look at some of the leading vendors of packaged applications.

    BroadVision
    BroadVision Inc. has 18% of the commerce-server market, putting it just behind Open Market Inc., according to Dataquest. The company's main product, One-To-One Enterprise, was introduced in December 1995. Two years later, it released three complementary applications--One-To-One Commerce, One-To-One Financial, and One-To-One Knowledge--that provide enhanced functionality for customers involved in managing one-to-one relationships within product merchandising, financial services, and knowledge management.

    BroadVision's products are used in many high-profile Web sites, including Intuit's Quicken InsureMarket, Circuit City's E-Superstore, and Home Depot's Web site.

    NetGift Registry LLC, a Durham, N.C., a startup launched last week, chose BroadVision's One-To-One Commerce because of its bundle of profiling and personalization tools. NetGift lets users select gifts they want from a list of more than 350 merchants and then post the list on the site, or E-mail it to friends and family. Through the registration process, NetGift creates a "gift circle." Members of a circle will be reminded of birthdays, anniversaries, and graduation dates and be told what the celebrant actually wants.

    "It's viral marketing," says CEO Steve Furst. "The way BroadVision is designed, we can get in and interrogate the data easily."

    BroadVision's total revenue for the quarter ended June 30 was $23.5 million, an increase of 106% over the second quarter of 1998. Net income for the period was $3.3 million, compared with net income of $693,000 in the year-earlier quarter. The company attributed the rise in revenue to the release of version four of its One-To-One Enterprise in September 1998 and the introduction of enhanced versions of One-To-One Commerce and One-To-One Financial last December. Last June, BroadVision began shipping two new versions of its commerce server with specific functionality for business-to-business extranets and for high-volume business-to-consumer electronic storefronts.

    InterWorld
    InterWorld Corp.'s Commerce Exchange commerce-server product is supported by several applications, including Product Merchandising, Order Management, and Account Management. The company also sells software tools, including development tools to add functions to the system, administration tools to manage the site, and reporting tools to measure results. Business adapters are available to integrate Commerce Exchange with existing back-office systems.

    The company has more than 70 clients, including BP Australia, GTE Communication Systems, Guess, Mattel, Nike, Nippon Telegram and Telephone, and Seagate Technology.

    continued...page 4
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