InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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November 1, 1999

The Business Of IT At Ford
By Ram Charan

As business and IT become more intertwined, more companies are choosing CIOs with a background in business. Earlier this year, Ford Motor Co. selected Jim Yost, whose background is in finance, to be its CIO. Ford CEO Jacques Nasser says Yost was chosen because all of the company's major processes have a strong IT component, and Yost has demonstrated outstanding skills in processes--identifying them, redesigning them, and implementing them.

Jacques Nasser
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"We feel very strongly that IT processes are about running an enterprise, running a business," Nasser says. "Information technology is deeply ingrained in the business and should be integrated not only in terms of who creates the processes but also how the processes operate and how people operate in them."

In a company the size of Ford, Nasser adds, the CIO should have global experience, know the business, understand the major processes within the company, and be able to link the major functions, global responsibilities, processes, and technologies together.

Yost says there are two key elements to making IT successful in a company. The first is making sure the technology is available and is cost-effective. The second and more important one is applying that technology-- developing the processes and the knowledge systems management needs to run the company. "It's really in that area where someone who's very familiar with the business itself, the fundamentals of the business, how the business operates, what's important to the business, is really key in applying the technology and information systems in the most cost-effective way to provide that knowledge when it's needed," he says.

A business background may help a CIO decide how best to use the limited resources and funds available to the IT department to provide the most value to the company, says Yost, adding, "Setting the priorities and working with the key players to get agreement on those priorities, then designing very specific plans to execute them--that's probably the critical nature of what today's CIO has to deliver."

return to main story, "How To Survive As A CIO"


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