Making Sense Of Search Positions
[ Source: Ambergreen ]
June 2009-
What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
Google Insights: A Social Baraometer For The Digital Age
[ Source: Ambergreen ]
March 2009-
Ambergreen search guru Grant Whiteside looks at Google Insights for Search tool and how it can give you a pictorial breakdown of the social barometer.
A Study of Relevance Propagation for Web Search
[ Source: Association for Computing Machinery ]
January 2008-
This paper published by Association for Computing Machinery, proposes a generic relevance propagation framework, and then provides a comparison study on the effectiveness and efficiency of various representative propagation models that can be derived from this generic framework. This paper came to many conclusions that are useful for selecting a propagation model in real-world search applications, including sitemap-based propagation models outperform hyperlink-based models in sense of both effectiveness and efficiency, and sitemap-based term propagation is ....
FaThumb: A Facet-Based Interface for Mobile Search
[ Source: Association for Computing Machinery ]
January 2008-
Moving from the results of a web survey carried out in early 2006 the authors identified the main challenges in IT change management as planning and scheduling of changes; high number of emergency changes and ill-definition or wrong scoping of request for changes. This paper addresses the problem of planning and scheduling changes taking business considerations into account, following a Business-Driven IT Management (BDIM) methodology. The authors sketch a reference architecture which follows the principles ....
Search Engine Optimization and Web 2.0
[ Source: Bloofusion Group ]
January 2008-
This white paper published by Bloofusion will help one to tackle the usual issues that have arisen and still are current when advising and working with Web 2.0 web sites. The best strategy is usually one that is able to both attract visitors and appeal to the search engines. These two facets are very much parallel endeavors and often don’t require major resources to accomplish.
How Merchandising Techniques Can Increase Online Sales
[ Source: ClickTorch Ltd ]
January 2009-
The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows ....
The Hidden Art of SEO
[ Source: cmypitch.com ]
January 2009-
Natural search engine optimization (SEO) is the singularly most effective method of driving people to your Web site. This article explains the method by which you can improve the position of your site on search engine results pages (SERPs).
Indexed vs. Unindexed Searching
[ Source: dtSearch Corp ]
January 2008-
Both indexed and unindexed searching have their place in the enterprise. Indexed text retrieval is typically more efficient for uses such as general information retrieval, distributed searching, and security classification systems. But unindexed searching, too, has its place—in outgoing e-mail filtering, searching of live data sources such as RSS news feeds, and sometimes in forensics. This article will attempt to explain which search technique to use when, and why.
How Developers Can Cross the Full-Text Search/Fielded Data Divide
[ Source: dtSearch Corp ]
January 2008-
Where individual PCs can store gigabytes of data, and enterprise intranets and public sites terabytes of data, finding the correct document (or Web page) requires a complete arsenal of full-text indexed and fielded data search tools. While this combination makes sense for the end user, from a development perspective, these two approaches to data are very different — the equivalent of “apples and oranges.” This article discusses methods for synthesizing the "apples" of full-text searching ....
Methods of Integrating Full-Text and Fielded Data Search
[ Source: dtSearch Corp ]
July 2007-
This article addresses methods of integrating fielded data with full-text indexed search, with the aim of providing more relevant search results. The discussion relies on the dtSearch® Text Retrieval Engine for its specific examples, although the general concepts have broader applicability.
Document Metadata: The simplest option for integrating fielded data and full-text searching is to use existing fields in documents. For example, MS Office, OpenOffice, PDF, HTML, and other documents all contain ....