Making Sense Of Search Positions
[ Source: Ambergreen ]
June 2009-
What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
New Study Shows Leading Edge Companies Receive Failing Grade At HR SEO Strategies
[ Source: Sharkstrike ]
June 2009-
In this first of a four-part series, Sharkstrike discusses the emergance of HR SEO, as well as findings from its research into current HR SEO practices at leading companies. Search engine optimization (SEO) has been a standard practice used by corporate marketing departments to attract qualified buyers to Web sites for years. And while many human resources leaders might know little or nothing about SEO, leading-edge companies seeking to win the talent acquisition wars are ....
Google Insights: A Social Baraometer For The Digital Age
[ Source: Ambergreen ]
March 2009-
Ambergreen search guru Grant Whiteside looks at Google Insights for Search tool and how it can give you a pictorial breakdown of the social barometer.
The Hidden Art of SEO
[ Source: cmypitch.com ]
January 2009-
Natural search engine optimization (SEO) is the singularly most effective method of driving people to your Web site. This article explains the method by which you can improve the position of your site on search engine results pages (SERPs).
How Merchandising Techniques Can Increase Online Sales
[ Source: ClickTorch Ltd ]
January 2009-
The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows ....
The Case for Universal Search
[ Source: Google ]
November 2008-
With an estimated 40% of the world’s information residing behind a firewall, the value of enterprise search is increasingly evident. Research has shown that knowledge workers can spend up to 25% of their work time just looking for information, and 40% of employees report that they cannot find the information they need to do their jobs. To be productive, employees need to be able to quickly find key information across your organization no matter ....
Web Ecosystem
[ Source: Satyam Computer Services Ltd ]
August 2008-
The world wide web has been evolving since its creation in 1989 by Sir Tim Berners-Lee. This paper tries to depict the current state of the web as well as advances made, and the technologies and standards that are the drivers behind this evolution. It also tries to give a perspective of how the web will be, in future, and dwells on the visibility/sustainability of new technologies in future.
Taxonomies Speed Search Process
[ Source: WAND, Inc. ]
June 2008-
This is a basic podcast primer on taxonomies - in other words, Taxonomy 101. The podcast discusses what a taxonomy is and why taxonomies are valuable business assets for helping make information more easily found. Accompanying the general discussion of taxonomies is a brief look at the pre-built vocabularies provided by WAND covering products and services, local search, and enterprise search.
Product Information Drives Sales
[ Source: Silver Creek Systems ]
February 2008-
This new white paper from the Patricia Seybold Group delivers some very useful insights into the search, merchandising effectiveness, and user experience challenges faced by retail/e-commerce companies today. The study discusses the importance of consistent, complete, and well-organized product information in effective merchandizing and reveals the impact of poor product information on sales.
Microsofts Approach to Enterprise Search: Bridging the Gap Between Information Management and Enterprise Search
[ Source: Microsoft ]
January 2008-
This paper from Microsoft is intended for application developers and IT professionals. It provides guidelines for using the Windows Vista User Profile namespace in ones applications. Windows Vista has an improved file system namespace that enables users to find and organize data easily. The file system namespace also enables application developers to distinguish between application-managed data and end-user-managed data, between private data and shared data, and between computer-dependent data and computer-independent data. The new file ....