Relationships Make Loyal Customers
[ Source: PRISM ]
January 2008-
Mainstream western commercial culture has for the past decade searched for its lost roots in customer centricity and the fundamentals of being closer to the customer. The author in this paper states that if CRM executives recognize that they are today planting the seeds of tomorrow’s customer centricity, the entire organization can work simultaneously on growing profitable customer relationships. It’s this kind of customer focus can help a business stay close to its customers: committed, ....
Industrial CRM: General Practitioners Need Not Apply
[ Source: TR Cutler ]
January 2008-
The author in this paper explains that how a brain tumor demands a neurologist; similarly industrial CRM requires similar expertise. Whether fully integrated in ERP systems or stand alone industrial CRM, a general practitioner is not sufficient. The paper states that elimination of waste in the sales and marketing aspect of industry companies requires the capacity to read the data accurately; experience and specialization matters.
Crazy John's: CRM Platform for Expansion
[ Source: ciboodle ]
June 2008-
With over 100 retail stores nationwide and an ambitious plan to launch Crazy John's as Australia's first large scale mobile virtual network enabler (MVNE), a greenfield CRM sales and service solution was required to provide high profile brand partners the ability to deliver new products to market. The solution would also need to leverage existing investments in billing, marketing and financial systems and have the capacity to scale in line with expansion plans.
The Need for Customer-Centric CRM
[ Source: EnterpriseWizard ]
January 2008-
Most CRM products are focused more on sales management and reporting than on increasing revenue. This paper describes why they contribute so little to the bottom line and outlines the functionality that CRM systems must provide in order to have a direct impact on sales. Sales depend on more than the sales department, they depends on the entire organization working together to determine and satisfy the needs of the customer, turning initial sales into repeat ....
Performance and Scalability Benchmark: Siebel CRM Release 7.7 Industry Applications on HP Integrity Server and Microsoft SQL Server 2000
[ Source: Oracle ]
January 2008-
This white paper published by Oracle describes the performance and scalability capabilities of Oracle’s Siebel Customer Relationship Management (CRM) Application Release 7.7. The benchmark comprised 14,000 concurrent users running Siebel CRM Release 7.7 industry applications on HP Integrity Server and Microsoft SQL Server 2000 (64-bit). Siebel CRM Release 7.7 uses the enhanced Siebel CRM Release 7 Smart Web architecture, which introduced a new approach to Web applications.
Solving Tech Support, CRM and Issue Tracking
[ Source: Adapt Data Solutions ]
March 2009-
This paper describes the implementation of a Web-based (SaaS) CRM and issue tracking platform for a Fortune 100 company in the oil and gas industry. The company worked with staff at Adapt Data Solutions to deliver a system that met its needs. Initial implementation was for a CRM/tech support system but eventually it was expanded to include eLearning, software downloads, repairs, and much more.
Customer Resource Optimization - Making CRM Work in B2B
[ Source: Wisdom Network ]
January 2008-
This paper from Wisdom Network describes that the real benefits of Customer Relationship Management (CRM) will only come about through the intelligent mobilization and focus of all customer touching resources. There is very little evidence that firms take a systematic approach to resource deployment. Those which do, create greater customer value and enhanced sales and profits as a result. For the sake of brevity, this is referred as customer resource optimization and the remainder of ....
A Profitable Approach to Complaints Management
[ Source: CDC Respond ]
February 2008-
The point at which a customer complains is often the greatest test of the relationship between the customer and their service or product provider. So it is surprising that even today many insurance companies fail to recognize the value complaints can deliver to their organization. This paper explores how companies should begin to look anew at the role and value of complaints and feedback to their organization and to consider complaints no longer as a ....
Thinking Outside the Cell: 6 Questions to Ask Yourself About Spreadsheet Security
[ Source: Atlantic Global PLC ]
July 2009-
The overuse and abuse of spreadsheets presents a real danger to the security and competitiveness of your organisation. This paper aims to further the debate over the viability of spreadsheets versus commercial business systems by posing 6 questions you should ask yourself if you use spreadsheets to manage your finances, expenses, projects, contracts or resources. It explores the dangers of using spreadsheets and letting them get out of control. In this paper are ....
Extending Oracle Siebel CRM With Oracle Fusion Middleware
[ Source: Oracle ]
January 2008-
This paper published by Oracle outlines how Oracle Fusion Middleware complements Oracle Siebel CRM (Customer Relationship Management) to help enterprises achieve greater flexibility and speed in their business and IT infrastructures. Beginning with Siebel 7.7 and continuing to Siebel 7.8, 8.0, Siebel 8.1 and beyond, Oracle is integrating and certifying components of Oracle Fusion Middleware with Oracle Siebel CRM to bring the value of these best-of-breed middleware products to Siebel customers. By addressing the cost ....