Customer Resource Optimization - Making CRM Work in B2B
[ Source: Wisdom Network ]
January 2008-
This paper from Wisdom Network describes that the real benefits of Customer Relationship Management (CRM) will only come about through the intelligent mobilization and focus of all customer touching resources. There is very little evidence that firms take a systematic approach to resource deployment. Those which do, create greater customer value and enhanced sales and profits as a result. For the sake of brevity, this is referred as customer resource optimization and the remainder of ....
Relationships Make Loyal Customers
[ Source: PRISM ]
January 2008-
Mainstream western commercial culture has for the past decade searched for its lost roots in customer centricity and the fundamentals of being closer to the customer. The author in this paper states that if CRM executives recognize that they are today planting the seeds of tomorrow’s customer centricity, the entire organization can work simultaneously on growing profitable customer relationships. It’s this kind of customer focus can help a business stay close to its customers: committed, ....
Property & Casualty (P&C) Industry Vertical Brief
[ Source: IBM ]
January 2008-
This paper published by IBM states that no matter how much insurers exploit the benefits of advancing technology and no matter how effectively they mange claims department expenses, it remains undeniable that a claims department will never be a revenue generator for a property-casualty insurer. Thus, this Industry Vertical Brief compiles major premium types in relation to how insurance companies strive to improve financial performance, to gain a better understanding on what claims departments are ....
SAP Best Practices for CRM: Positioning and Concept of Use
[ Source: SAP ]
January 2008-
This paper published by SAP attempts to position SAP Best Practices for Customer Relationship Management (CRM) and answer several key questions regarding the use of SAP BEST PRACTICES. The paper is targeted at the same groups as SAP BEST PRACTICES themselves; Presales, Sales, Consulting, Marketing, and Product Management. It also provides a useful overview of SAP BEST PRACTICES for consultants and project leads who are interested in SAP BEST PRACTICES and are considering using them ....
Practical CRM Analytics: Business Insight You Can Use
[ Source: Pivotal ]
January 2008-
A CRM analytics solution is a powerful tool for exploring and navigating data by dimensions to provide a ""Big-picture view"" of a business situation. Analysis of customer data makes it possible to view, investigate, and act upon potentially unknown anomalies and trends, leading to smarter, more informed decision-making. However, most enterprises do not have the resources, tolerance for risk, or willingness to wait years before seeing a return on their investment in an analytics solution. ....
Performance and Scalability Benchmark: Siebel CRM Release 7.7 Industry Applications on HP Integrity Server and Microsoft SQL Server 2000
[ Source: Oracle ]
January 2008-
This white paper published by Oracle describes the performance and scalability capabilities of Oracle’s Siebel Customer Relationship Management (CRM) Application Release 7.7. The benchmark comprised 14,000 concurrent users running Siebel CRM Release 7.7 industry applications on HP Integrity Server and Microsoft SQL Server 2000 (64-bit). Siebel CRM Release 7.7 uses the enhanced Siebel CRM Release 7 Smart Web architecture, which introduced a new approach to Web applications.
Customer Lifecycle Management (CLM) - What Is It, and How Important Is It to Your Small Business? Fast Approach.
[ Source: Salesboom.com ]
January 2008-
Customer Lifecycle Management (CLM) has a key difference from CRM - the added factor of time. A fast approach & brief definition of CLM is simply the measurement of CRM program’s success over time. This paper from Salesboom.com describes some key factors that tie CLM and CRM together and others which set them apart. The importance of understanding the principles of CLM and how it can have a huge positive impact on small business will ....
Customer Dialogue Builds Loyalty & Profit
[ Source: Active Management Techniques ]
January 2008-
Customers and potential customers are getting more sophisticated. Customers want to trust the companies they buy from and in some case may even value a relationship of sorts. However old style relationship marketing even if one calls it one-to-one marketing is becoming less effective in a world where commoditization of both products and services is becoming the norm. There is a need for more innovative and creative approaches to gaining customer trust and enhancing the ....
Six Things a CEO Should Know About CRM
[ Source: Really Simple Systems ]
January 2008-
A CEO should not get involved in the detailed assessment of a new Customer Relationship Management (CRM) system. Apart from the detailed functionality, there are six criteria that a CEO should make sure are addressed before the company commits to a new system. The six criteria discussed in this paper are - Will the evaluation succeed? Will the people in the company use it? Can they get the data out?, will it always be available?, ....
The Need for Customer-Centric CRM
[ Source: EnterpriseWizard ]
January 2008-
Most CRM products are focused more on sales management and reporting than on increasing revenue. This paper describes why they contribute so little to the bottom line and outlines the functionality that CRM systems must provide in order to have a direct impact on sales. Sales depend on more than the sales department, they depends on the entire organization working together to determine and satisfy the needs of the customer, turning initial sales into repeat ....