Taxonomies Speed Search Process
[ Source: WAND, Inc. ]
June 2008-
This is a basic podcast primer on taxonomies - in other words, Taxonomy 101. The podcast discusses what a taxonomy is and why taxonomies are valuable business assets for helping make information more easily found. Accompanying the general discussion of taxonomies is a brief look at the pre-built vocabularies provided by WAND covering products and services, local search, and enterprise search.
IdeaStar Technology Solutions Brief - Affinity Insurance Marketing via the Web
[ Source: IdeaStar, Inc. ]
September 2008-
The Affinity distribution model illustrates the ways in which rather complex go-to-market systems can be simplified utilizing technology solutions and the Web. Moreover, Web-enabled technology solutions can be highly effective for the sale of insurance products and services to association members and affinity groups. The solution is robust however and requires a great deal of marketing savvy and technological capability. Key components of the technology solution include the Matrix, User Interface, Content Management and Analytics.
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Capture Market Share in a Down Economy: Invest in Your Online Customers
[ Source: Tealeaf ]
March 2009-
Find out what 350 top eBusiness leaders are doing now to make their online channel not just survive, but thrive in this trying economy
Topics Include:
• Insights on eBusiness executive priorities and strategies for the online channel in 2009 and beyond
• eBusiness knowledge gaps — surprising misperceptions and blind spots that many executives have of their online customers and strategies for bridging these gaps
• Critical steps that ....
Small Web Site Investments That Pay Off
[ Source: Tealeaf ]
March 2009-
Download this August 2008 Forrester Research Report and unveil eight simple improvements you can make to your web site today that will have an immediate impact on your bottom line.
Specific topics include:
• Strategies for focusing on the end of the sales funnel in order to ensure a high conversion rate and decrease web site abandonment
• Customer case studies and best practices for increased search-engine visibility, average purchase ....
Get more from Your Web Analytics: Creating an Integrated View of your Online Customer
[ Source: Tealeaf ]
March 2009-
This whitepaper discusses the power of integrating web site optimization solutions such as: web analytics, business intelligence, voice-of-customer, and customer experience management to deliver a more holistic view of your online business, and better serve your customers.
Download this whitepaper for:
• An in-depth look at all of the web site optimization solutions available today and the pros and cons of each
• Best practices for leveraging the right ....
Optimizing your Online Channel to Beat the Downturn
[ Source: Tealeaf ]
March 2009-
This whitepaper explores current online user trends and provides the best practices and strategies needed to create an optimized, error-proof web site that will produce a strong and loyal customer base.
Specific topics include:
• Key findings and implications from the 4th Annual Harris Interactive Online Consumer Behavior Survey uncovering the motivation, behavior and expectations of today’s online user
• Strategies developed by over 300 leading companies designed to help ....
Curtailing Online Distribution of Counterfeit and Gray Market Goods
[ Source: MarkMonitor ]
September 2007-
Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. To effectively manage this “vast unknown,” ....
Making Sense Of Search Positions
[ Source: Ambergreen ]
June 2009-
What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
Seven Metrics To Help Assess Your Enterprise SOA Strategy
[ Source: Proteans Software Solutions Pvt Ltd ]
May 2009-
For several years, organizations are facing issues in aligning business applications (in-house software applications or third-party software applications) with goals and business requirements. Companies face the challenge of developing customized APIs for third-party applications and developing applications from scratch instead of using third-party applications. However, sometimes the solutions are not permanent and provide only minor relief. Here are seven metrics to help assess your enterprise SOA strategy.
Fraud Alert: Phishing—The Latest Tactics and Potential Business Impact
[ Source: VeriSign ]
October 2009-
The potential impact of phishing can be costly for a business — whether an employee or its customers have been attacked or the company Web site has been compromised. Organizations need to stay current on the latest methods employed by cyber-criminals and take steps to prevent this type of fraud.
This paper highlights the current trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to ....