Making Sense Of Search Positions
[ Source: Ambergreen ]
June 2009-
What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
Accelerating Dynamic Web Content: Efficiently Serving Uncacheable Web Content from Origin
[ Source: fastsoft ]
October 2009-
For companies in the dynamic content business – including social networking sites, Internet portals, e-commerce sites, digital media companies, and on-demand software or SaaS – fast website performance is critical. A dependable, snappy end-user experience is a key force in decreasing site abandonment and driving consumer adoption for both advertising and subscription-based revenue models.
As web sites become more personalized, rich and interactive, the percentage of dynamic content (versus static content) continues to rise. ....
Real-Time Email Address Validation: Build or Buy?
[ Source: FreshAddress, Inc. ]
June 2008-
You've spent countless hours working on your email campaign and you're ready to let it fly. But are you? How many of the resulting online email registrations for which you've worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don't ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what's the surest, most cost-effective way to implement this ....
Building And Updating Your E-mail Database
[ Source: FreshAddress, Inc. ]
August 2009-
If you are responsible for maintaining your well-deserved and valued relationships with your donors and advocates, you should step into the waters of building your e-mail files with serious caution. With the available social networking opportunities exploding daily, it’s difficult to know how best to develop online relationships with your constituents without alienating them in the process.
Comparitive Evaluation Of Open Source Portals - JBOSS, Apache Jetspeed, and Liferay
[ Source: Fulcrum Logic ]
July 2008-
The primary objective of this paper is to evaluate strength and weakness of leading Open Source Portals and provide comparative analysis and recommendation. If you find it difficult to decide and strategize your portal solution for your organization, a new class of open source portal technology products may be the solution you are looking for. This new breed of technology is emerging into the corporate IT world as a viable and cost effective solution to ....
The 9 Noble Truths of Custom Experience: Website Wisdom for Everyone in the Organization
[ Source: Gomez, Inc. ]
February 2008-
Teams will only build better user experiences when everyone involved in Web application development — from senior executives to operations staffers — understand how their contributions impact the Website visitors experience. Team members must understand their roles, as well as the requirements and expectations of peers.
Fundamental goals of quantifiable Website performance include:
- Availability: Percentage of time a site is present to end-users.
- Responsiveness: The time it takes for pages/objects/applications ....
IdeaStar Technology Solutions Brief - Affinity Insurance Marketing via the Web
[ Source: IdeaStar, Inc. ]
September 2008-
The Affinity distribution model illustrates the ways in which rather complex go-to-market systems can be simplified utilizing technology solutions and the Web. Moreover, Web-enabled technology solutions can be highly effective for the sale of insurance products and services to association members and affinity groups. The solution is robust however and requires a great deal of marketing savvy and technological capability. Key components of the technology solution include the Matrix, User Interface, Content Management and Analytics.
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Curtailing Online Distribution of Counterfeit and Gray Market Goods
[ Source: MarkMonitor ]
September 2007-
Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. To effectively manage this “vast unknown,” ....
Small Business Web Design Guide Part I: SEO Tips for Small Business Websites
[ Source: New Shoe Media ]
July 2008-
Tips for Small Business Websites that will them you ahead of the competition. Every day I help dozens of small businesses optimize their websites to improve their visibility and rankings on search engines, and every day, I ask one client to make many of the same changes as the last. This guide is for the small business owner that has better things to worry about.
Selecting the "Right" Content Management System
[ Source: Oshyn, Inc ]
May 2009-
Companies are turning to Web Content Management (WCM) solutions to help them deliver a compelling customer experience that is consistent with their offline operations. WCM solutions have evolved over time, from being spin-offs of Enterprise Content Management solutions to being developed from the ground up with a focus on the Web. With many WCM solutions on the marketplace today, this white paper will help you determine selection criteria for both your business and technical users. ....