An e-Commerce Primer
[ Source: Textor Webmasters ]
January 2008-
The technology underlying the market is quite complex and becomes more so as new payment methods and web technologies come on stream. The marketing approach is also new and different. The key to success is to find innovative ways to use that technology to attract customers. This white paper intends to give an overview of the most important concepts in electronic commerce. The authors assist newcomers to this field develop this exciting new sales channel. ....
The 9 Noble Truths of Custom Experience: Website Wisdom for Everyone in the Organization
[ Source: Gomez, Inc. ]
February 2008-
Teams will only build better user experiences when everyone involved in Web application development — from senior executives to operations staffers — understand how their contributions impact the Website visitors experience. Team members must understand their roles, as well as the requirements and expectations of peers.
Fundamental goals of quantifiable Website performance include:
- Availability: Percentage of time a site is present to end-users.
- Responsiveness: The time it takes for pages/objects/applications ....
Building an Online Customer Experience Competency: Five Steps
[ Source: Tealeaf ]
May 2008-
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf will provide insights via our guide, "Building an Online Customer Experience Competency: Five Steps".
We'll share five steps you can take to establish an ....
Real-Time Email Address Validation: Build or Buy?
[ Source: FreshAddress, Inc. ]
June 2008-
You've spent countless hours working on your email campaign and you're ready to let it fly. But are you? How many of the resulting online email registrations for which you've worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don't ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what's the surest, most cost-effective way to implement this ....
Future of Travel Distribution
[ Source: Thunderbolt Technologies, LLC ]
December 2007-
Travel industry is global in nature. It has fairly standardized although not effective processes for the distribution of travel services like airline, hotels, car rentals, etc. driven traditionally by the major airlines of the world. Although, it is highly regionalized in the processes of how these services are marketed and booked and how the payment and fulfillment occurs. Traditional brick and mortar travel and tour operators still facilitate the sales, booking, and fulfillment of this ....
How to Offer the Strongest SSL Encryption
[ Source: VeriSign ]
July 2008-
Learn how VeriSign SGC-enabled SSL Certificates can help improve site security and customer confidence in the free white paper, “How to Offer the Strongest SSL Encryption.” In this paper you will learn the differences between weak and strong encryption and what they mean for your site’s performance.
Behavioral Targeting Webinar
[ Source: TRUSTe ]
April 2008-
This presentation gives an overview of current behavioral advertising practices, consumer attitudes toward behavioral tracking and ad-serving, and finally Carolyn Hodge and Colin O'Malley offer privacy best practices for parties partaking in behavioral advertising.
Small Business Web Design Guide Part I: SEO Tips for Small Business Websites
[ Source: New Shoe Media ]
July 2008-
Tips for Small Business Websites that will them you ahead of the competition. Every day I help dozens of small businesses optimize their websites to improve their visibility and rankings on search engines, and every day, I ask one client to make many of the same changes as the last. This guide is for the small business owner that has better things to worry about.
IdeaStar Technology Solutions Brief - Affinity Insurance Marketing via the Web
[ Source: IdeaStar, Inc. ]
September 2008-
The Affinity distribution model illustrates the ways in which rather complex go-to-market systems can be simplified utilizing technology solutions and the Web. Moreover, Web-enabled technology solutions can be highly effective for the sale of insurance products and services to association members and affinity groups. The solution is robust however and requires a great deal of marketing savvy and technological capability. Key components of the technology solution include the Matrix, User Interface, Content Management and Analytics.
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Taxonomies Speed Search Process
[ Source: WAND, Inc. ]
June 2008-
This is a basic podcast primer on taxonomies - in other words, Taxonomy 101. The podcast discusses what a taxonomy is and why taxonomies are valuable business assets for helping make information more easily found. Accompanying the general discussion of taxonomies is a brief look at the pre-built vocabularies provided by WAND covering products and services, local search, and enterprise search.