Next-Generation Affinity Insurance Marketing via the Web [ Source: IdeaStar, Inc. ]
September 2008- The Affinity insurance distribution model illustrates the ways in which rather complex go-to-market systems can be simplified utilizing technology solutions and the Web. Moreover, Web-enabled technology solutions can be highly effective for the sale of insurance products and services to association members and affinity groups. The solution is robust. however, and requires a great deal of marketing savvy and technological capability. As with any affinity and member-driven organization, the goal is to provide valuable ....