Iron Mountain Inc., the secure-your-data-where-nobody-will-find-it provider, went into business in 1975 by buying mines where it stored paper. By the end of August, Iron Mountain will automate that process completely and provide a service to secure digitally store information such as E-mail, digital X-rays, and voice and video files.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.