Aaron Levie, CEO, and Jen Grant, VP Marketing • Box.Net
Box serve up over a quarter of a billion files a year for two and a half million users from their 'software as a service' file access and sharing platform.From a base offering which makes it easy to move large files around securely and freely, Box connects to dozens of integrated third party applications including Google, Microsoft, Autodesk, Zoho, WordPress, and Picnik to provide an increasing range of collaborative options.During this conversation we cover:
The fundamentally important role granular permissions play in allowing users to control precisely who sees stored content and how they are able to interact with it
For large enterprise deals, Box pass various IT compliance tests in order to fit security standards
The myriad small and medium sized businesses using Box include many financial and legal companies who generate a lot of content to store each year
Box is primarily geared to serve groups from a few to a few hundred, and is seeing their signature ease of use encourage uptake and adoption in a wide a variety of businesses
IT organizations are becoming more progressive and in some cases specified Box as an effective way to manage content using the freemium model. This allows IT to store content cost effectively while focusing on core company targets
Ad hoc line of business uptake is very common due to focus on solving the problems of people trying to share files: users can use as much or as little of the services offered as they like. control and flexibility are key attributes
The economic situation is a 'perfect storm' which plays to Box's strengths and has resulted in markedly increased adoption patterns as a low cost solution to urgent problems
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.