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7/27/2007
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AMD's Road Map

In This Issue:
1. Editor's Note: The Cleaning Up Of Second Life
2. Today's Top Story
    - AMD Road Map Spans Servers To Mobile Phones
3. Breaking News
    - Business Value Of Web 2.0 Tools Hard To Measure
    - Mozilla Gives Thunderbird E-Mail The Boot
    - Qwest's Nacchio Sentenced To Six Years, Fined $19 Million
    - Intel Defends Itself Against The EC's Anti-Competitive Claims
    - New Attack Uses Bogus Web Sites To Deliver Malware
    - America's E-Mail Addiction Goes Mobile
    - Microsoft Releases Batch Of Development Products
    - TomTom's SatNav 'Community' Raises Bar For Rivals
    - Microsoft Offers Tools To Calculate ROI For Unified Communications
    - IBM Issues Employee Conduct Rules For Second Life
4. The Latest Over The Air Blog Posts
    - 8 iPhone Briefs
    - Case Study: Field Force Automation Saves The Day For Mac-Gray
    - Will Dual-Mode Smartphones Become The Device De Rigueur?
    - iPhone Problem No. 2: This Time The Hardware Went Kaput
5. Job Listings From TechCareers
6. White Papers
    - The Top 5 IT Considerations For Secure Wireless E-Mail
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription

Quote of the day:
"My definition of a free society is a society where it is safe to be unpopular." -- Adlai E. Stevenson Jr.


1. Editor's Note: The Cleaning Up Of Second Life

Once upon a time, virtual environments weren't just places where you went in order to meet people in a more interesting environment than that of a chat room or an online whiteboard. They were places where you could reinvent yourself: slay dragons, look like Marilyn Monroe, be rude to your elders. Now, things are different -- at least, in Second Life.

The ethics, laws, and social mores of the real world are beginning to intrude on that popular and heavily hyped virtual universe. From what I can see, Second Life is now being touted not as a place to escape, but as a place to do business -- and as a result, the less market-minded denizens of this social world may have to bear the consequences.

For example, Linden Lab, the owner of Second Life, has instituted a "no gambling" policy that takes in any type of wager involving real-life sporting events, be it in real-world currency or the world's virtual "Linden dollars." And IBM has told its employees that when they're wandering around Second Life's online hallways, they'd better behave, because their standards of etiquette will reflect on the company.

Now, admittedly, Second Life hasn't been that much of an alternate universe for quite some time now. There has been a lot of commerce conducted there; for example, one of the users who's angry about the new policy said he'd invested about $3,800 in a Second Life-based casino and added that he spends about 12 to 14 hours per day there -- which is actually not an unusual amount of time for somebody founding a serious small business.

In fact, Second Life has -- at least until now -- apparently encouraged all kinds of commerce within its borders, including not only gambling, but a lively trade in sexual favors as well. One has to wonder if IBM's rules of conduct will eventually include something like, "Don't do anything virtually that you wouldn't do in reality." Or if companies like IBM and the many others that are staking a claim in Linden Lab's environs will influence the same sort of cleanup in Second Life that Disney initiated in Times Square.

Many years ago, when the Web had just hit the Internet, some of those who had been happily trading messages and code via text-based systems worried whether, once the Net became business-friendly, it would lose some or all of its sense of freedom and fun. I'm not a Second Life resident, but I do wonder whether some of them are wondering the same thing today.

What do you think? Is Second Life's new "no gambling" policy just a necessary new rule or the beginning of the end? Leave a comment at the InformationWeek Blog and let us know.

Barbara Krasnoff
bkrasnoff@cmp.com
www.informationweek.com


2. Today's Top Story

AMD Road Map Spans Servers To Mobile Phones
With no intention of making major cuts in operations, the company's strategy is to break even by the fourth quarter, starting with the release of its quad-core chip, code-named Barcelona.


3. Breaking News

Business Value Of Web 2.0 Tools Hard To Measure
Business IT pros said Really Simple Syndication, or RSS, generated the highest value, while blogging produced the lowest, the Forrester Research survey shows.

Mozilla Gives Thunderbird E-Mail The Boot
Proposed options include releasing the offline e-mail client as a community project similar to SeaMonkey.

Qwest's Nacchio Sentenced To Six Years, Fined $19 Million
The former CEO was convicted of illegally acquiring stock profits while at the helm of the telecommunications company.

Intel Defends Itself Against The EC's Anti-Competitive Claims
If the commission finds fault against Intel, the company could be required to cease some of its business practices and pay fines.

New Attack Uses Bogus Web Sites To Deliver Malware
The new threat comes from a number of newly registered Web sites that pretend to represent Italian organizations, but are really just vehicles for using malicious IFrames to spread malware.

America's E-Mail Addiction Goes Mobile
E-mail use on mobile devices has nearly doubled since 2004, and 59% of those with mobile devices check e-mail every time it arrives in their in-boxes, according to AOL.

Microsoft Releases Batch Of Development Products
The code includes betas for .Net Framework 3.5, Visual Studio 2008, and the Ajax Control Toolkit; a release candidate for Silverlight 1.0; and a pre-alpha of the IronRuby dynamic programming language.

TomTom's SatNav 'Community' Raises Bar For Rivals
Satellite navigation device maker TomTom has jumped ahead of its rivals with a plan to mine information from drivers -- echoing the Web "community" approach that has worked for Wikipedia and YouTube.

Microsoft Offers Tools To Calculate ROI For Unified Communications
Many businesses are reluctant to deploy unified communications technology because the return on investment is hard to prove.

IBM Issues Employee Conduct Rules For Second Life
The guidelines are the latest sign that corporate America is serious about virtual reality as a place to conduct business.

All Our Latest News

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----- The latest research, polls, and tools -----

Web 2.0 Applications
This InformationWeek Research report, Enterprise 2.0, will provide a glimpse into the adoption of Web 2.0 applications in the enterprise environment.

10th Annual Information Security Survey
InformationWeek Research's 10th annual Information Security survey, a joint research project with Accenture, examines security issues such as security investments and priorities.
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4. The Latest Over The Air Blog Posts
http://www.informationweek.com/blog/mobile/

8 iPhone Briefs
Here are some of the best information, tips, and links about the HarryPotter-phone.

Case Study: Field Force Automation Saves The Day For Mac-Gray
A look at how Mac-Gray's coin collectors used standard field force gear to reduce expenses, reduce wear and tear on its fleet, and boost worker productivity.

Will Dual-Mode Smartphones Become The Device De Rigueur?
Sales of Wi-Fi-enabled handsets are on track to top $145 billion in the next three years. Is Wi-Fi the key to spurring smartphone adoption?

iPhone Problem No. 2: This Time The Hardware Went Kaput
It was just two days after last week's failed network connectivity issues that the speaker on my iPhone died. How did Apple respond?


5. Job Listings From TechCareers

ISES, Inc. seeking SAP Plant Maintenance Business Analyst in Swiftwater, PA

Genworth Financial seeking IT Solutions Leader in Richmond, VA

[X+1] seeking Client Solutions Architect in New York, NY

ITT Corporation seeking IT Business Systems Mgr. in Fort Wayne, IN

McFadyen Consulting seeking eBusiness Project Manager in Vienna, VA

For more great jobs, career-related news, features and services, please visit CMP Media's TechCareers.


6. White Papers

The Top 5 IT Considerations For Secure Wireless E-Mail
The five considerations discussed here will help decision-makers better anticipate their mobile security needs to be sure the solution they deploy meets those needs.


7. Get More Out Of InformationWeek

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