Analysis: Search Engines' Trustworthiness Shaken By Government Data Gathering
When major search engines hand over anonymous search results to government officials, it makes one wonder: Can Internet businesses be trusted with people's private information?
The attention that has been drawn to the major search engines that handed over anonymous search results subpoenaed by the U.S. Justice Department has brought into question whether the Internet businesses can be trusted with people's private information.
On Thursday, America Online Inc., Microsoft Corp.'s MSN, Yahoo Inc. and Google Inc. acknowledged that they received subpoenas from government prosecutors trying to revive the 1998 Child Online Protection Act that was struck down by the U.S. Supreme Court. AOL, Microsoft and Yahoo acknowledged handing over search data to the government; Google has refused and intends to fight, saying the Bush administration's requests are too broad.
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Search terms plugged into Google and the rest can give lots of clues on people. For example the terms could indicate a person has a medical condition, an unfaithful spouse, concerns over sexual orientation, or many other issues that most people would prefer to keep private.
In addition, many people sign in with user name and password as a requirement to use other services, such as Web mail, instant messaging and blogging, creating an even tighter connection between a person and his use of a search engine's offerings.
The amount of data gathered by search engines already rankles some people. So the disclosure that three out of four major search engines would give up data without a fight, even though the information could not identify a person, is sure to intensify some people's feelings about data-gathering on the Web.
"My approach to sites asking for too much personal information is to simply lie," Ned of Oklahoma City, who asked that his last name be withheld, said in an email. "Even if I don't mind telling them things like my date of birth, I lie on the principle of it and to screw up their data."
In providing information, AOL, Yahoo and MSN did tarnish their trustworthiness, one expert believes.
"AOL, Microsoft and Yahoo did not violate the privacy of any user by handing over this information. No private data was revealed," Danny Sullivan, editor of Search Engine Watch said Friday in his blog. "Nevertheless, by not pushing back against such a bad request for data, it leaves open the real fear that they might not push back if the US government decided to go on a real fishing expedition in the future. Privacy may not have been lost but trust was."
A lack of trust is one reason behind the Electronic Freedom Foundation's recommendation that people use software that hides their computer's Internet address while surfing the Web or using search engines. As long as a person doesn't enter a site with a user name and password, then he can wander the Web almost anonymously.