News
Commentary
6/13/2006
12:00 AM
Stowe Boyd
Stowe Boyd
Commentary
50%
50%

Andrew McAfee on Enterprise 2.0

I recently spoke with Andrew McAfee of the Harvard Business School, and I am happy to say that he will be presenting at next week's Collaborative Technologies Conference 2006 in Boston.

His article in the Sloan Management Review highlighted the term "Enterprise 2.0" (although he wasn't the first to coin it), and he has continued his inquiry into that topic at his blog, where he defines the term in the following way:

Now, since I was the first to write extensively about Enterprise 2.0 I feel I'm entitled to define it:

'Enterprise 2.0' is the use of freeform social software within companies.

'Freeform' in this case means that the software is most or all of the following:

  • Optional
  • Free of up-front workflow
  • Egalitarian, or indifferent to formal organizational identities
  • Accepting of many types of data

'Social' means that there's always a person on at least one end of the wire with Enterprise 2.0 technologies. With wikis, prediction markets, blogs, del.icio.us, and other Web 2.0 technologies with clear enterprise applications people are doing all the interacting and providing some or all of the content; the IT is just doing housekeeping and/or bookkeeping.

At the conference, Andrew will provide a progress report of the use of these social tools in the enterprise, and discuss what companies have learned from their initial experiences with Enterprise 2.0.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.