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9/20/2006
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AOL Redesigns Search Page

On the left-hand side of text results, AOL added links to other content, including video and audio. Clicking on a link provides a new list of results focused on the chosen content.

AOL on Wednesday launched in beta a redesign of its search page that makes it easier to find in results links to video, pictures, audio and other content.

The updated AOL Search is enhanced by Google, which last year paid $1 billion for a stake in AOL, and formed an online advertising partnership with the portal.

On the left-hand side of text results, AOL adds links to other content, such as video or audio. Clicking on the link provides a new list of results focused on the chosen content.

In an attempt to match the intent of the user's query, AOL delivers on the right-hand side of the page a module featuring items such as video and audio links for music artist queries; news content for searches on current events; and content from Yellow Pages and City Guide for local queries.

Other features include a history tool for tracking searches to make it easier to retriever previous results. This feature, however, can be turned off, if the user prefers to not have his queries tracked.

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