On the left-hand side of text results, AOL adds links to other content, such as video or audio. Clicking on the link provides a new list of results focused on the chosen content.
In an attempt to match the intent of the user's query, AOL delivers on the right-hand side of the page a module featuring items such as video and audio links for music artist queries; news content for searches on current events; and content from Yellow Pages and City Guide for local queries.
Other features include a history tool for tracking searches to make it easier to retriever previous results. This feature, however, can be turned off, if the user prefers to not have his queries tracked.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.