Although the sometimes-feisty CEO repeatedly told his audience that what he presented was HP's direction and vision, he was hounded for more details -- how would HP compete with the likes of Amazon? How and when specifically would it turn its data centers into these new cloud offerings? Details. Details. Apotheker paried with his audience, at times politely refusing to answer questions he wasn't ready to (sacrebleu!), combating someone who suggested he had offered only platitudes, and even taking aim at competitors: he painted IBM as playing catchup with HP, not the other way around.