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3/14/2011
08:23 PM
Fritz Nelson
Fritz Nelson
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Apotheker Takes The Stage, Paints An HP Cloud Vision

Hewlett-Packard crafted a media and analyst summit where it envisioned the company at the center of cloud, connectivity and software, providing the enabling technology and services on top. New company captain Leo Apotheker, who has been traveling the globe talking to business customers and employees, was expected to talk about bringing HP back to its roots: Innovation, R&D, and engineering, perhaps with a misguided desire for the company to be as hip as Apple. Despite a reliance on buzz words (o
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Although the sometimes-feisty CEO repeatedly told his audience that what he presented was HP's direction and vision, he was hounded for more details -- how would HP compete with the likes of Amazon? How and when specifically would it turn its data centers into these new cloud offerings? Details. Details. Apotheker paried with his audience, at times politely refusing to answer questions he wasn't ready to (sacrebleu!), combating someone who suggested he had offered only platitudes, and even taking aim at competitors: he painted IBM as playing catchup with HP, not the other way around.

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