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3/14/2011
08:23 PM
Fritz Nelson
Fritz Nelson
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Apotheker Takes The Stage, Paints An HP Cloud Vision

Hewlett-Packard crafted a media and analyst summit where it envisioned the company at the center of cloud, connectivity and software, providing the enabling technology and services on top. New company captain Leo Apotheker, who has been traveling the globe talking to business customers and employees, was expected to talk about bringing HP back to its roots: Innovation, R&D, and engineering, perhaps with a misguided desire for the company to be as hip as Apple. Despite a reliance on buzz words (o
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HP's strategy includes the cloud as one of its key tactical advantages. Today, its strength is in the data center, but it clearly wants to move beyond that, as an enabler of hybrid clouds, and in doing so, it wants to provide what it called a "seamless, secure, context aware" ecosystem. It wasn't until later in Apotheker's keynote that the "context aware" part became apparent.

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