The Cobalt Group has updated its Prospector CRM application and made it more compliant with dealer-management systems.
The Cobalt Group Inc. says it has added new features to its line of retailing and customer-relationship-management applications. The company has updated its Prospector line, which is designed to help car dealers manage customer relationships and their showroom operation.
The upgraded Prospector integrates with 80% of the dealer-management systems sold today, Cobalt says. It also sports new management reports that are intended to help dealers increase their sales staff's performance. The company says it also has put an advanced search and sorting engine into the app.
According to Cobalt, 6,000 dealerships use Prospector. Pricing hasn't been disclosed.
By midsummer, Prospector will be integrated with Cobalt's Lead Manager Customer Central and Desking applications, according to the company. Working together, the company says, the trio will boast "a seamless user experience and comprehensive CRM" functions.
As one might expect, Lead Manager is a lead-management app. Desking helps sales managers generate multiple deal structures for each prospective buyer.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.