Apple Computer, riding renewed name recognition from its iPod music player, has moved into first place in a poll of branding professionals.
Apple Computer, riding renewed name recognition from its iPod music player, has moved into first place in a poll of branding professionals. Apple edged out Google for the top spot in global recognition, according to the poll's results, which were announced Monday.
Conducted by online magazine Broadchannel, third place was earned by Swedish furniture chain Ikea, while Starbucks nailed down the fourth position. The fifth spot was something of a surprise: it is held by the Arab television and Web service Al Jazerra. Broadchannel said the Al Jazerra Web site is well read.
Another surprise was the disappearance of Coca Cola, a perennial top brand, from the top five list.
In the list of U. S. brands cited by U.S. branding professionals, Apple's chief executive Steve Jobs scored a second hit: his Pixar movie company held the fifth U.S. spot. Target and Starbucks were listed in the number three and four positions, respectively.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.