News
News
10/31/2005
05:18 PM
Connect Directly
RSS
E-Mail
50%
50%

Apple Logs A Million Video Downloads On ITunes

Video is moving a lot more slowly than music did when iTunes was first introduced. Apple has been offering video on iTunes for three weeks, and has 2,000 videos available.

More than a million videos have been downloaded from its iTunes Music Store, which debuted the service less than three weeks ago, Apple Computer Inc. said on Monday.

Apple launched video on its popular online store Oct. 12, the same day it announced the release of a video iPod. The company offers a total of 2,000 videos, including music videos, short films from the animation studio Pixar, run by Apple chief executive Steve Jobs; and episodes of ABC's hit TV shows "Lost" and "Desperate Housewives."

The Walt Disney Co., which is negotiating a new contract with the highly successful Pixar, owns ABC. No other major studios have licensed content to iTunes, which sells videos for $1.99 each.

Despite the limited selection, Apple sold more than a million videos in 20 days. That latter number, however, was far longer than the few days it took the company to sell its first million songs on iTunes.

Apple, based in Cupertino, Calif., did not offer a breakdown on what was sold, how many music videos versus Pixar films or TV shows, for example. That information is important to analysts interested in seeing whether people are willing to watch TV shows on a small screen. The video iPod features a 2.5"-color screen that can play 320-by-240 pixel videos.

"The real issue here is whether or not there's going to be a paradigm shift or real channel shift (to video players)," Todd Chanko, analyst for JupiterResearch, said.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.