Startup Jacked.com is building a business around people who use a PC, laptop, or cell phone at the same time that they're watching TV. These so-called "two screeners" may represent the rising class among TV viewers.
Jacked refers to it as the "two-screen phenomenon" and says that more than half of all TV viewers sometimes do it. The supporting data:
-- 70% of people younger than 34 watch TV while being online, according to Park Associates.
-- 39.5% of adults regularly watch TV while going online, according to BIGresearch.
-- 35% of U.S. college students watch TV while using a computer, according to Burst Media.
-- 40% of Tivo subscribers use a PC or mobile device while watching TV, according to Tivo.
Of course, not all of these people (myself among them) are tuned in to the same subject in both places, but some are. Jacked, which secured $6.5 million in venture funding earlier this year, serves this audience by delivering Web content that coincides with TV programming. Its most recent deal is with NBCSports.com to provide a dashboard of widgets during NFL Sunday Night Football games. With one eye on the TV, fans can get real-time statistics, player profiles, and chat with each other at nbcsports.com/playaction.
Find out what other deals Jacked has and which sports it will provide services for in the coming months by reading the rest of my blog post.
Virtualization At The Desktop?
Examine how more than 250 companies plan to adopt server virtualization technology in this recent InformationWeek Research report, Server Virtualization.
The BI Explosion
Examine the business intelligence strategies of 500 companies, including deployment drivers and challenges, spending plans, and vendor selection, in this recent InformationWeek Research report.
Cisco's Approach To Green: Sensible Or Stupid?
Maybe It's all in the interview. Cisco recently hired green guru Paul Marcoux from APC. As is typical for a hire like this, which is as much for public relations as anything, Marcoux set out for a round of interviews, and depending on which story you read, his plans lie somewhere between sensible contributions to the green movement or a very unlikely attempt at world domination.
Wipro Reportedly Trying To Acquire Capgemini
There are reports coming from India that IT outsourcing vendor Wipro is preparing a $7 billion bid for Capgemini. The companies aren't commenting directly on these reports, but a Wipro exec did say something that underscores this fact: Indian companies are under the gun to move beyond their Indian workforces.
VectorLinux: Save A PC From The Dumpster
From time to time I've mentioned Linux distributions specifically designed for low-end systems -- some of which I've used to save machines from the dumpster. This week I've got a new release of one such Linux distro: VectorLinux version 5.9.
Three New Year's Resolutions For CIOs
It's the week before the new year, when we try to distance ourselves from that lingering platter of holiday cookies and contemplate what we'll do next year to live simpler, leaner, easier lives. For many CIOs, that will include taking a second look at 2008 IT spending plans.
BlackBerry Maker Proposes An Angular Keyboard For Mobile Devices
Apple stole the show this year by introducing its touch-screen-only iPhone. But mobile innovation doesn't stop there. Many device makers are stepping up their game, including Research In Motion, which, according to a recent patent application filed with the U.S. Patent and Trademark Office, is proposing an angular keyboard for (what appears to be) future BlackBerry smartphones.
Top Five Open Source Stories Of 2007
It's been a landmark year for open source, and in so many different ways that even a casual survey of the year's events will range far and wide. Here's a quick rundown of what to me were the top five open source events of the year -- not an exhaustive list, of course, but the things that best reflected how important and widely entrenched open source software (especially Linux) has become.
Are Cell Phones Replacing Landlines?
It's not uncommon for a household to bypass landline phones and use cell phones as the primary means of communication inside and outside the home. In fact, U.S. households are forecast to spend more on cell phone services than landline services this year.
The Top 5 Mobile Stories Of 2007
This year has been a heck of a ride in the world of mobility. We've seen success and failure, love and hate, and tons of new technology. Here are the five biggest stories of the year. I'll bet you'll never guess what number 1 is.
The First Chink In Microsoft's Linux Patent Armor
And so Microsoft has finally agreed to give the Samba Team the protocol information it needs to allow systems that use Samba to interoperate as completely as possible with Windows Server machines. Based on the information Groklaw has provided about the agreement, it looks like this might be the first of many solutions to Microsoft's cagey Linux patent talk.
Think Secret No More
Alas, poor Nick Ciarelli, I knew him Horatio. A fellow of Infinite Loop, a most excellent Apple fan boy. He hath borne me on his back a thousand times; and now how abhorred in my imagination it is! Still... good luck with that pile of cash from Apple, buddy.
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